The Internet is a fast moving, ever changing place so it’s important for small business owners to review the performance of their website on a regular basis!

Here’s a list of review items:

Search Engine Performance

For most people this means Google so go the www.google.ie and check the following:

- Are my webpages listed in Google’s index? – enter site:www.yourwebsiteurl i.e. site:www.istech.ie and check that this lists at least some of your web-pages. If it doesn’t then you need to take action so contact your web design company or ask one for advice.

- Is your website shown in Google search results for your business areas? If you are a paving company in Portlaoise then you expect your website to be displayed when searching for paving+company+portloaise. Try some searches and establish if your website is showing on the Google results pages – if it’s not on the first 2-3 pages then you should consider taking action as outlined in the previous point.

Website Traffic Analysis

Do you review the number of visitors etc. to your website on a regular basis? This should probably be done a monthly basis as it will help you understand the current relevance of your website to its intended audience i.e. which are the most popular pages on your website and why?

There are a couple of good free traffic analysis packages available such as Google Analytics and Statcounter and your web design company will usually be to install one of them for a relatively modest fee.

Is Your Website Up To Date?

Does your website reflect your current product and service offerings? Photo Galleries and Testimonial webpages are popular with visitors looking for a service provider so make sure you keep them updated.

Does your website have a sitemap?

A sitemap is one page or sometimes a set of pages, which lists all, or most of the pages on a web site.
There are two types of sitemaps. One is used by visitors to a website to view a list of available webpages. The second is used by search engines, such as google, to compile information about a website such as number of webpages, frequency of change, priority etc.
It is important for websites to have a sitemap so if your website doesn’t have one then you should create one

Email Response

Do you review and respond to emails in a timely manner – this is a real bugbear with visitors so respond quickly to incoming emails. Potential customers won’t wait for a couple of days for you to respond – they’ll go somewhere else!

More to follow soon….

Thanks

Eoin Redmond
Web Design Kilkenny by Istech, Leading Website Developer and SEO Specialists
Kilkenny
Ireland
Tel: 00 353 86 154 1049
Web Design Kilkenny
SEO

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In recent years we've seen a HUGE increase in the number of small businesses owned by women. This growth has been so dramatic that millions of people now think of a woman when they visualize who owns the businesses they buy from.

Women everywhere deserve a big pat on the back for this amazing accomplishment. But as is always the case for small business owners, there is still a lot of work to be done.

The one thing your small business MUST have is a web site. Sure, ten years ago having a site was an option many small businesses could do without. But that is no longer the case. Here's why:

* These days consumers and business leaders are more likely to use search engines than the Yellow Pages. They'll type the name of your town and your type of business into Google and start their research from there.

* A web site lets you put as MUCH information as you want in a public forum. You no longer have to pay thousands for a big newspaper ad just to let customers know about your prices, new services, or show photos of what you do. Now you can keep all that information available on your web site 24/7 at little or no cost.

* You know as well as I do that most customers are a little shy about asking questions. Often they don't even want you to know they're interested until AFTER they have learned more about your product, service, or idea. A web site allows that vast number of potential customers to privately and anonymously read all about your business. Then, when they're ready to buy, they'll come forward with their questions and orders. This is a MUCH more efficient way to do business, which leads to my next point.

* Web based business operations can be EXTREMELY EFFICIENT. Customers often prefer convenient email over phone or in-person visits. Email encourages customers to organize their ideas, contacting you when they know what they want and are ready to act. You'll find your web site generates many more customers and the customers you get are better organized.

Women everywhere deserve a big pat on the back for this amazing accomplishment. But as is always the case for small business owners, there is still a lot of work to be done.

* Finally, women love to buy from women-owned businesses. Women, as a group, tend to be less compulsive shopper than men. While a large segment of men will buy an item on impulse, the vast majority of women prefer to learn about your product or service, getting all the details they can before placing an order. Web sites are perfect for presenting a lot of information at very little cost.

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Regardless of the type of business you conduct, there is a significant risk of being sued in our litigious society. Lawsuits can range from claims of negligence to defective products to disputes with employees. Incorporating is a means of guarding against these potential threats.

Single Incorporation - Protecting Your Personal Assets

Incorporating your business is a method for creating a legal wall between your personal assets and business. Any judgment against your business will not impact your personal assets. While your home, savings, stocks, etc., are protected, what happens to your business? If a judgment is rendered against your business, the business assets are as good as gone. This doesn’t have to be the case.

Double Incorporation Strategy - Protect Your Business Assets

Many businesses can benefit from pursuing a double incorporation strategy. The strategy is designed to address the situation where a business has significant assets that are exposed to litigation risk. If you incorporate your business, it is all well and good that your personal assets are not at risk. But what if your business has a number of high value assets such as manufacturing machinery, office equipment, popular domain name, custom software or other items? Merely incorporating your business will not protect these assets because they are owned by the business entity. Since a successful lawsuit would result in a judgment against the business entity, all assets of the business could be seized as part of the judgment. In short, you lose your machinery, office equipment, intellectual property or any other item of tangible value. The double incorporation strategy prevents this scenario.

As the name suggests, the double incorporation strategy involves the creation of two business entities. The first is your "at risk" business that interacts with your customers or clients. The second entity, a "holding corporation", is then created to own the valuable assets of your business. This holding corporation then leases the relevant business assets to your "at risk" entity. If the "at risk" entity is sued, the holding company merely recovers its assets and the plaintiff is forced to settle for pennies on the dollar because the "at risk" entity has few assets. In essence, the plaintiff wins the battle, but loses the war.

Lawsuits can range from claims of negligence to defective products to disputes with employees. Incorporating is a means of guarding against these potential threats. The first is your "at risk" business that interacts with your customers or clients.

Most people know that a business entity can be used to create a protective shield for their personal assets. If your business has high value assets, now you can use this double incorporation strategy to protect those assets as well.

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I don’t know how many times I’ve flipped through the channels and heard Lou Dobbs talking about “Exporting America.” Now, I know Lou is discussing the political and economic context of American companies outsourcing their jobs overseas. However, this new one-dimensional definition of outsourcing has other implications to some of us in the States.

I am no expert on politics, economics or Lou Dobbs, so I’ll keep my opinions on those subjects to myself. However, what I would like to discuss is the negative connotation that the word “outsourcing” has taken on in this country.

There are thousands upon thousands of small businesses in this country whose sole survival depends on other companies outsourcing their needs. Just think about it for a moment. How many companies in the service industries only exist to support the needs of other businesses?

Imagine if every company had to act as a fully self-sufficient corporation. They must handle all of their own HR issues…no more employment agencies, payroll companies, etc. They must employ a full-fledged IT department to handle all of their own web design, networking, software and database designs. Each enterprise has to have enough administrative assistants, data entry specialists, desktop publishing experts, marketing gurus. The list is endless.

If American companies were to completely eliminate all forms of outsourcing, life as we know it would end!

Now, we all know that this is not what Lou or anybody else who has defined outsourcing as one of the most popular buzz words of the last few years is talking about. I understand that most people know that the business to business outsourcing within America is not a bad thing. Nonetheless, it seems strange to me that one word can take on such a life of its own. It’s really not a new phenomenon, yet it is the first time that I’ve encountered one of these controversial terms in my own ventures.

Let me say that as a business person in a field that is solely based on other businesses looking to my company to meet their needs, I find myself quite often searching for synonyms to outsourcing. Not that there’s anything wrong with it, but when I’m advertising, I’m forever brainstorming for words to replace that one that starts with o and ends with source! After all the talk that’s been spinning around Washington and the rest of the country, it seems that it’s turned into a dirty word.

I’ll keep my opinions on those subjects to myself. However, what I would like to discuss is the negative connotation that the word “outsourcing” has taken on in this country.

Obviously, most people understand that there are all types of outsourcing. On the other hand, when you’ve got limited time and space are you going to choose a “hot button” word to describe what you’re selling?

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Affiliate programs are marketing tools used by vendor sites such
as amazon.com. Basically, you need to sign-up for the program
and they will give you an affiliate ID number. You will receive
instructions on how to create links to their website from your
own website or written article. You can even create links to
specific products on their website. When a person clicks on the
link you made, the vendor site takes note of the reference
number and your ID number. If the customer buys from the vendor,
you are given a commission. In short, you promote their website
and products. Once you have it set up, you just wait for the
money to come in. Also, affiliates get discounts and bonuses
based in the quantity of traffic that they are able to direct to
the vendor site.

Autoresponders are the answering machines of the internet. Say,
you have a number of products on the internet up for sale. These
products are technologically challenging to most people so you
will need to provide detailed information on how to operate and
maintain the devices. If you do this on your website, chances
are you will have a design problem since this will require large
amounts of space on the webpage. With autoresponders, you can
place a link for all the nitty-gritty stuff and a pre-composed
email message will be sent to the one who requested it. You can
place a form where they can write down their email address and
place the link below it. You will need to do the
pre-composing of those automatic replies too.

Autoresponders can be used in many ways. Aside from answering
queries for detailed information requests, autoresponders can
also be used as correspondence trackers. Different websites
offer autoresponders with different functions. Some of these
sites offer autoresponder services for free.

If you happen to have an existing website, you can correspond
with another website to have your banner placed on their site.
In exchange, you will need to accommodate their banner on your
site. The same is true for links. You can place a link to
another site while the webmaster of that site can place a link
to your site. If you don’t have a banner, you can search for
free or paid banner maker utilities in the web.

Internet classified adds are an available option for promoting
your website. Some classified ads websites give away their
services for free.

If you want to become a big vendor site, the way to go about it
is through e-commerce. This entails setting up shopping carts
for your customers so they can note down their orders. You will
also need to analyze your payment system. Of course, you will
need to accept payments from major credit cards but you can
allow or deny payments made by check, paypal or money order.

Electronic magazine or E-zines are newsletters that get sent
regularly to a list of e-mail recipients. These recipients are
subscribed to the E-zine so spamming is not an issue. You need
to have an article about your product handy and several links
embedded within it just in case the subscriber decides he wants
your pocket knife.

With mailing lists, you send out a bunch of emails to a target
audience. This is where spam usually comes from. One form of
mailing list let’s the consumer decide whether he/she wants to
be in your mailing list. This is called the opt-in mailing list.
I like this list.

There are still a number of money making ideas and utilities
that have not been covered here. To tell you frankly, there are
just too many of them to mention. Why not browse around and take
a look for yourself. Researching and reading material can be a
tedious a process, but the knowledge that you gain it from it
might be just what you need to set-up or improve your own
internet business.

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One mistake that we every one make at one time or another in our lives is accepting something that is very plain and trying to make difficult it. In this article, we are going to go over a couple common wrongs that will kill the best simple work from house chance if you are not careful.

1. One error that I see people make all the time is they do not center on the chance that they are advertising. I believe we have all been on a program where you come expecting to see a easy work from house opportunity. You speedily exit after you understand it is nothing but a messy bunch of ads and words that do not make any sense.

If you are not focusing on getting quality information on your work from home chance, you'll in no way make any sales or recruit any fresh members.

2. Along the lines of focusing is not staying on subject at all. Again looking at some websites, we may see a website about music that has links to sports, Internet promoting, cooking, or anything. That is okay if your program is a shopping center that's offering a extensive selection of knowledge. But if you have a work from house opportunity buisness program that you're messing up with a bunch of ads that don't relate to that subject, you are doing a wrong to your buisness website.

3. Another common mistake that will kill the top simple work from home chance is not collecting names and email addresses from your visitors. It is still startling to me how numerous people will work their tails off to drive traffic to a program, and then permit company to leave with no asking them to sign their guest book. In a way, that's what building a mailing catalog is. You're asking company to give you their contact knowledge so that you can go behind up with them in a upcoming date.

Always keep in brain that the average guest comes to a program and leaves in a matter of a few seconds. So you have very small time to capture their notice.

4. You should be certain and simply offer the highest quality items as it relates to your program. The longer you are online, the better possibility you have to brand yourself as a work from home chance specialist. You will harm your credibility if you're not offering quality items that you can feel proud about.

This is 4 common errors that can slay the best easy work from home chance. No matter how easy it is for your work from home opportunity to make cash, it will not work if you don't keep it easy for your buisness program guests. Good luck with your on the internet actions.

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Have you had a decline in sales from your PPC campaign? Perhaps it’s because your distance to a sale is too long. In today’s world, customers have a “want it now” mentality and the longer it takes your visitors to find their desired products, the less likely they will stick around. Here are 10 ways to shorten the distance and increase conversion rates:

1. Understand and meet your visitors’ expectations: Your website should define who your target audience is and the website must be ready to give the visitor what he or she wants. If you aren’t sure, survey your customers and research your competition.

2. Provide clear navigation: There is nothing more frustrating than getting “lost” within a website. Make sure each of your pages has a home button directing the consumer back to the main page and your logo should have a home page link as well. Keep your navigation consistent and always remember that the customer should be able to get to any page within your website with a maximum of two clicks.

3. Make sure your content is useful and organized: Your visitor should have all the information necessary to make a purchase decision in as few clicks as possible.

4. Avoid clutter: Using graphics and images to support your product or message can be effective, but too many can distract the visitor. Always remember to optimize and compress your images for quick download. If it takes too long for your images to load, the consumer has already moved on to your competitor’s website.

5. Facilitate scanning: People generally like to scan a page for key details rather than read word for word. Help facilitate scanning by judiciously bolding key words, using bullet points, indents and font color selection.

6. Use consumer friendly forms: Always try to keep your forms as brief as possible and distinguish “required” from “optional” fields. If you must create a multi-part form, make it easy for your visitors to move on to the next step.

7. Use breadcrumbs: Breadcrumb navigation is especially important for e-commerce sites, so the customer can see where they are and be able to navigate back levels.

8. Use descriptive page headings: Your visitors should never have to guess which page they are on. Keep your headings consistent and make sure they stand out. Descriptive page headings are also important for search engine optimization and should have keyword-rich content.

9. Provide feedback when users must wait : Users don’t want to have to guess about why there is a delay. If a flash element will take a long time to load, or a form will take 20 seconds to process, let your visitors know by way of a progress bar or simple text message.

10. Test your pages in several different browsers: what may look great in one browser can look terrible in another. Nothing will scare off a potential customer quicker than a discombobulated web page because of lack of testing.

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Every successful online business no matter what platform it runs on has one common aspect and that is its ability to gain the visitors trust. Once someone truly believes in what you say the possibilities are endless. If you want to gain free one way backlinks and you have a website that is credible then asking for them will usually get a much better return than asking for backlinks on a shady website or blog. Also if you back another website through an affiliate program then your efforts to earn money online will have a much greater success rate than other websites that do not hold the same credibility. Of course first you must gain a grasp of website marketing, but the marketing is ten times easier when you are running a website that has the visitors trust. Now it is very easy to say, but what makes a trust worthy website and how can you really get the backing of the visitors and other webmasters/bloggers within your niche to say this is a website worth visiting. Well there are a few things you should do and a couple of things you should avoid doing to have a credible website.

First I would like to go over some of the things to do when trying to build your credibility. “Content is King” and every internet marketer knows without excellent unique fresh content a website or blog will fail. There are a couple of ways to get content for your website or blog the best of course being writing it yourself. Running a successful internet blog I have had countless requests from webmasters asking how do you write so many articles and keep them unique and fresh. The biggest thing that has helped me is college English 1000 and I recommend it to anyone that wants to even have a chance running an online business. The second thing that really helps when trying to write articles is practice and research both you should be doing for each and every article. Now for those who wish to take an easier approach visit V7N Webmaster Forum which you can find by doing a Google search and in their marketplace you will find tons of writers trying to find work. Usually these writers are fairly cheap on average charging $5.00 per article so if you really don’t want to write your own articles place a job offer within the marketplace of v7n.

The second way to gain the trust of your visitors or readers is being completely honest which is incredibly difficult sometimes and will on occasion cost you opportunities which would yield very good money. I have been approached many times by webmasters that run scams and they offered me a nice chunk of change to promote their scam on my blogs. The reason I turned this down is when you screw over someone that person is gone for good and will more than likely spread their dismay leading to a chain reaction and the crash of your blog so don’t screw your visitors over. It is also important to research whatever you are saying double checking the accuracy of the statements you make and make sure if after you make a statement and find out it is false retract it on your blog meaning letting your visitors know that what you said was wrong and you are sorry.

A few things to stay away from are placing your website on what Google calls the “bad places” online. These are link farms (websites with the only purpose of inflating links), over populated link pages, ffa websites, websites way off your niche, and any website that even looks like a scam. If you are not sure then type review + the websites URL to find any complaints that people have had. Anyway stick with these tips and you will save yourself a lot of trouble and remember nothing online happens overnight so build your web presence slowly taking time when building backlinks making sure that they land on the most relevant, highest PR, and highest ranked websites possible.

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Franchise is a method of doing business by licensing trademarks. A recurring royalty fee being the prime source of income, the advent of franchise business dates back to the 1850s. The earliest example being the bars of New South Wales, the agreements between these bars and the breweries can be considered the foundation for modern franchise businesses. Further examples of early franchises include the telegraph system (operated by various railroad companies but controlled by Western Union) and exclusive agreements between automobile manufacturers and local dealers.

The term franchise holds multiple definitions. Encompassing a plethora of varied business relationships, franchises sometimes do not follow their legal definition per se, for example, an appliance maintenance franchise. In this case, though the after sales services are supposed to be done by the manufacturer, they grant the license for maintenance to some other party, thinning down further the dividing line between outsourcing and franchising.

A franchise agreement is the first step between the willing parties; the agreement binds the parties together through contractual provisions, strengthening further the arrangements of selling one’s own products or services through another person holding the license. The agreement also specifies the area of operation under the franchise holder, though the franchise provider usually denies a complete and exclusive control of the franchise holder over that particular territory. Franchise in the US abides by the jurisdiction granted by the state and federal laws though there is no federal registry of franchising or any federal filing requirements for information. However, franchise holders are required to have a Uniform Franchise Offering Circular (as per the Federal Trade Commission rules); it helps in disclosing the business transactions and purchases that remain involved. As of now, the Financial Times declared that if sales by US franchise businesses were translated into national product, they would qualify as the 7th largest economy in the world.

Franchise-based restaurants opened gates for the wave of franchise businesses since the 1930s. First came the traditional sit-down restaurants (Howard Johnson's) and then McDonalds in the 1950s rendering United States a franchise business dominion to the point where proprietorship business has become the exception rather than the rule.

The earliest example being the bars of New South Wales, the agreements between these bars and the breweries can be considered the foundation for modern franchise businesses. Further examples of early franchises include the telegraph system (operated by various railroad companies but controlled by Western Union) and exclusive agreements between automobile manufacturers and local dealers. The term franchise holds multiple definitions. Encompassing a plethora of varied business relationships, franchises sometimes do not follow their legal definition per se, for example, an appliance maintenance franchise. A franchise agreement is the first step between the willing parties; the agreement binds the parties together through contractual provisions, strengthening further the arrangements of selling one’s own products or services through another person holding the license.

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If you have been going through your work from home ideas and have bought a domain name and hosting and are geared up to build a website, how may well you do this immediately and easily and with no previous experience? It is quite easy using the tools that are currently offered on the market.

Clearly the simplest way is to pay a designer, but that costs money so you would want to leave that until your business is off the ground. So the firstly step is to think via the layout of the site. Will it be a minor site, with just a few pages? If so, then you may perhaps probably have all of the navigation links in a menu bar somewhere. If it is going to be larger, then agree to for the main links to go into a navigation bar and the rest of the links to be incorporated in the content, or additional navigation bars.

This right away gives you a flavour of what the site will involve. Then choose how you are going to be updating the site. You should want to use your host’s website builder, or you would use a package such for the reason that Dreamweaver, or an off the shelf website builder. If you are feeling more adventurous, and want to add a bit more to the site, take a peep at WordPress and see what is on offer there. You will need database hosting, but the setup is quite friendly and easy to use.

There are also some DIY website packages on the market, which will include hosting and registration of the domain name. These should be a wonderful way to set up since a beginner, but make sure at the outset with any DIY website package that it allows for a lot pages, possibly will comprise the affiliate products and Adsense adverts and all other features that you want to include. Such as, you might want to include your preferred newsletter package or be desperate to incorporate a blog or reciprocal links tool, so check that these features are supported by the tool you want to use.

Have a peep around for templates that you like the looks of that will fulfil this format that you need. There’s no point in picking a template that could carry only links to 4 pages if you need 10 in your navigation bar. Tools will bestow such templates and there are plenty of off the shelf website templates if you search around on your favourite search engine.

Then it is just a matter of creating the website in whatever way you prefer. Once this is ready you upload it to your hosting and then begin creating various incoming links. Then it would be a matter of sit back and watch the traffic build up, whilst you continue to link build.

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